Variable Data Printing

Variable data printing is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file.

Variable data printing is a kind of digital printing during which text and images varied from piece to piece. The information to be printed on these items is stored in an external file or database and or file.



Variable Data Printing Company

PTM Labels Sdn Bhd is a variable data printing company as well. Variable data printing is a digital printing technology that uses specific software to adjust the output of a digital printing press in order to customise each piece with unique graphics or text based on an existing spreadsheet or database. It has traditionally been used for addressing, but it is now more commonly used to customize graphic, text, or branding messages in order to keep them more relevant to the recipient. Apart from interacting with your audience, variable data printing personalisation tools enable you to test the waters and receive information on the effectiveness of your project. Whether you’re using A/B testing or a customer monitoring strategy, variable data printing can help you learn more about what printing marketing methods perform best with your audience as a whole or a specific subset of it. Look no further to choose a variable data printing company.